Whether you are a recent start-up or a well-established corporation, you will at some point realize you too need the services of a qualified local digital marketing agency to further your opportunities. Choosing the right agency for your specific needs is as important a task as it is a daunting choice — with all the specialist agencies we have today.
To make these choices a little easier, here are some good questions to prepare for interviewing any prospective companies. Review these questions before you begin your search so you have a better idea of what the digital marketing agency you need will look like.
1) “What industries do you have experience working with?”
Every industry has specific methods and techniques that take plenty of experience to speak even of; you will want to find an agency that has worked in the same industries like yours. This will give them the specialized techniques and know-how to attract your unique demographic.
2) “How will you update us on our growth?”
It may sound like a simple question, but it is essential to understanding the progress of your campaign, and what your investment is buying you. Depending on the size of the project and other campaign details you will want to be kept updated weekly or monthly with measurable reports on the progress being made.
When it comes time to counting the costs of advancement, these weekly and monthly reports will be crucial to deciding which methods are working and which need to be dropped.
3) “What activities are included in your agency’s onboarding process?”
This is a rookie mistake some agencies make when they begin or launch a campaign without a firmly established onboarding process. This can lead to kicking off a misguided campaign which will cost your campaign time, if not valuable resources.
Be sure that these elements and more specialized activities are included in the onboarding process of any agencies you are considering.
-Preliminary meetings — to define the general goals, structures and related ideas to the arrangement.
-Full Project Analysis — to review the competition, demographic as well as the current position of the company in the industry.
-Refining Plans — The pre-established goals are considered by the current position of the company and the best campaign to achieving these goals is plotted.
-Presentation — the details of the campaign are explained to key members of the business.
4) “How will our account be managed?”
The way the account and campaign are structured and managed is essential to the overall success of the venture. The agency you work with should assign an Account Manager or Program Manager to handle your project.
This is important to make sure that you are not left with the responsibilities of this crucial player. This will also improve the communications throughout the project, if you know who to take your questions, comments, and doubts too.
5 “Can you show us what you have done for others, like us, in the past?”
A qualified team of professionals will have no hesitation to whip out a glowing list of industries with needs very similar to yours who they assisted in achieving company goals. Take it to the next step and get the details. What were the problems you faced? How did you circumvent these difficulties?
Again there should be no hesitation when answering these questions. After all, this is their business, and they should know it inside and out.