How To Recover From a Google Penalty
If you operate an online business, you will agree that search engine traffic is very important. However, it is not easy to get Google ranking as it was a few years ago. This is the main reason you will find SEO managers pushing their techniques to the limit and as a result they get their sites penalized for not following Google’s guidelines.
If you own a website that has received a penalty from Google, you should not through it way. You should not give up on it, not just yet. There are a number of ways you can use to recover your site. Read further and get the best technique that works best for you. You will be able to recover your previous ranking and traffic by the penalty recovery expert suggestions:
The first thing you should look for is why you were penalized. If you notice your traffic is reducing you should get to the bottom of it. There are two common penalties you can get from Google:
1. Manual penalty – you should go to Goggle Webmaster Tools and check your site of manual penalty. You should be looking for new notification – a good example is if you find unnatural links with your site. If there are no new messages with GWT, you should go further and deeper to determine why your traffic dropped.
2. Algorithmic penalty – to determine the algorithmic penalty you have received, you have to correlate the time of the penalty and when Goggle released a new update. You should visit their site to get their algorithm change history.
Whether you suffered an algorithmic or manual penalty, you will have to identify your website backlinks that made your ranking and traffic to drop. After identifying them, you should try your best and remove them. You can disavow the ones you can’t remove. Here is how you can do this.
The first thing you should do is to go to Google Webmaster Tools and download all the backlinks that Google recognizes. You can then import them to your favorite SEO tool. You will be able to get insights and SEO information for all the links. It is recommended to use an SEO tool that you are well familiar with. However, you should avoid tools that make a promise to identify low-quality links automatically.
You should look for backlinks that are do-follow – this is all the links that pass the PageRank. Matt Cutts has made it very clear, Google ignores all the backlinks with no-follow attribute. You should manually verify all the backlinks and identify the bad ones – you will notice most of them come from blog comments.
If you have receives a Google Penguin Update, you should analyze your anchor text distribution. This is a penalty that is incurred by websites with over-optimized keywords. There is no exact way to keep your website safe, but you should try to keep it as natural as possible. If anyone wants to link you, they will use your name or your official URL – if you have many backlinks, you should contact your webmaster and edit your anchor text.
If you are sure that there is a link that is making your Google ranking to drop, you should get rid of it. You should create an email request for them to remove the link. You should be as polite as possible and do not a use a tone that would make the webmaster feel threatened. You will also have a better chance if you use your company email as compared to using a free provider email. Do not use a lot of words, remain precise and to the point.