Month: May 2016

Joomla Vs WordPress?

Thanks to content management systems, creating a beautiful and professional-looking website has never been easier. Two of the top choices on the market are Joomla and WordPress. Both platforms have their respective advantages and disadvantages. They also have plenty of similarities, making it difficult to choose which one to use for your web design. To help you come up with an informed decision, here are some of the most important things you need to know about each content management system.

WordPress

Clearly, WordPress is the king of content managements systems, at least when it comes to popularity. Even some of the biggest brands in the world use this platform for their website. Although widely known as a blogging platform, web designit’s important to learn that you can make virtually any website using WordPress. It’s totally free, and you benefit from an extremely large community of developers and supporters that are always ready to lend a helping hand.

The primary advantage to using WordPress is ease of use. Everything is just so intuitive. The dashboard is extremely simple, allowing you to understand the different functionalities quickly. One of the first things you may want to change is the overall look and feel of your website. This can be done by heaving over to the themes tab. WordPress has a ton of free and paid themes, which means you can surely find one that suits your taste.

WordPress also has a vast collection of plugins, adding all sorts of functionality to your website. However, many are not updated, which can present security issues. Editing also requires a bit of know-how in PHP, CSS, and HTML. This slight learning curve may turn off some beginners.

Joomla

Joomla is an extremely versatile content management system that allows you to build different kinds of websites. Whether it’s for business, government, school or non-profit, you can create the right kind of website for your needs.web design Joomla trails WordPress regarding popularity, but this shouldn’t be used as an excuse not to check out this incredible platform.

While posting content, changing templates and installing extensions are very simple in Joomla, many do not like the complexity of its structure. The interface isn’t very intuitive, and it takes a little getting used to. Making edits to existing posts, in particular, can be an annoying experience. But these are rather small issues, especially when considering the unique features found in the content management system.

Just like WordPress, there are countless extensions available in Joomla. You can also add different kinds of modules, improving the look and functionality of your website. The system is very simple to update, although you have to manage the security of your website. It also comes with advanced administration features that make customizations simple to do.

Conclusion

WordPress is the most popular choice for a reason. It has the edge over Joomla especially when it comes to functionality and ease of use. But this isn’t to say that Joomla must be avoided. If you’re looking for a bit of complexity, then it proves to be an excellent choice. In the end, it all boils down to the kind of website you want and your personal preference. Regardless of what you go for, you can rest assured knowing you’re using a reliable content management system.


Digital Marketing Agency

Whether you are a recent start-up or a well-established corporation, you will at some point realize you too need the services of a qualified local digital marketing agency to further your opportunities. Choosing the right agency for your specific needs is as important a task as it is a daunting choice — with all the specialist agencies we have today.

To make these choices a little easier, here are some good questions to prepare for interviewing any prospective companies. Review these questions before you begin your search so you have a better idea of what the digital marketing agency you need will look like.

1) “What industries do you have experience working with?”

Every industry has specific methods and techniques that take plenty of experience to speak even of; you will want to find an agency that has worked in the same industries like yours. This will give them the specialized techniques and know-how to attract your unique demographic.

2) “How will you update us on our growth?”

It may sound like a simple question, but it is essential to understanding the progress of your campaign, and what local digital marketing agencyyour investment is buying you. Depending on the size of the project and other campaign details you will want to be kept updated weekly or monthly with measurable reports on the progress being made.
When it comes time to counting the costs of advancement, these weekly and monthly reports will be crucial to deciding which methods are working and which need to be dropped.

3) “What activities are included in your agency’s onboarding process?”

This is a rookie mistake some agencies make when they begin or launch a campaign without a firmly established onboarding process. This can lead to kicking off a misguided campaign which will cost your campaign time, if not valuable resources.

Be sure that these elements and more specialized activities are included in the onboarding process of any agencies you are considering.

-Preliminary meetings — to define the general goals, structures and related ideas to the arrangement.

-Full Project Analysis — to review the competition, demographic as well as the current position of the company in the industry.

-Refining Plans — The pre-established goals are considered by the current position of the company and the best campaign to achieving these goals is plotted.

-Presentation — the details of the campaign are explained to key members of the business.

4) “How will our account be managed?”

The way the account and campaign are structured and managed is essential to the overall success of the venture. The agency you work with should assign an Account Manager or Program Manager to handle your project.
This is important to make sure that you are not left with the responsibilities of this crucial player. This will also improve the communications throughout the project, if you know who to take your questions, comments, and doubts too.

5 “Can you show us what you have done for others, like us, in the past?”

A qualified team of professionals will have no hesitation to whip out a glowing list of industries with needs very similar to yours who they assisted in achieving company goals. Take it to the next step and get the details. What were the problems you faced? How did you circumvent these difficulties?

Again there should be no hesitation when answering these questions. After all, this is their business, and they should know it inside and out.