Month: April 2015

Google Penalty Recovery Strategies

How To Recover From a Google Penalty

If you operate an online business, you will agree that search engine traffic is very important. However, it is not easy to get Google ranking as it was a few years ago. This is the main reason you will find SEO managers pushing their techniques to the limit and as a result they get their sites penalized for not following Google’s guidelines.

If you own a website that has received a penalty from Google, you should not through it way. You should not give up on it, not just yet. There are a number of ways you can use to recover your site. Read further and get the best technique that works best for you. You will be able to recover your previous ranking and traffic by the penalty recovery expert suggestions:

The first thing you should look for is why you were penalized. If you notice your traffic is reducing you should get to the bottom of it. There are two common penalties you can get from Google:

1. Manual penalty – you should go to Goggle Webmaster Tools and check your site of manual penalty. You should be looking for new notification – a good example is if you find unnatural links with your site. If there are no new messages with GWT, you should go further and deeper to determine why your traffic dropped.

2. Algorithmic penalty – to determine the algorithmic penalty you have received, you have to correlate the time of the penalty and when Goggle released a new update. You should visit their site to get their algorithm change history.

Whether you suffered an algorithmic or manual penalty, you will have to identify your website backlinks that made your ranking and traffic to drop. After identifying them, you should try your best and remove them. You can disavow the ones you can’t remove. Here is how you can do this.

The first thing you should do is to go to Google Webmaster Tools and download all the backlinks that Google recognizes. You can then import them to your favorite SEO tool. You will be able to get insights and SEO information for all the links. It is recommended to use an SEO tool that you are well familiar with. However, you should avoid tools that make a promise to identify low-quality links automatically.

You should look for backlinks that are do-follow – this is all the links that pass the PageRank. Matt Cutts has made it very clear, Google ignores all the backlinks with no-follow attribute. You should manually verify all the backlinks and identify the bad ones – you will notice most of them come from blog comments.

If you have receives a Google Penguin Update, you should analyze your anchor text distribution. This is a penalty that is incurred by websites with over-optimized keywords. There is no exact way to keep your website safe, but you should try to keep it as natural as possible. If anyone wants to link you, they will use your name or your official URL – if you have many backlinks, you should contact your webmaster and edit your anchor text.

If you are sure that there is a link that is making your Google ranking to drop, you should get rid of it. You should create an email request for them to remove the link. You should be as polite as possible and do not a use a tone that would make the webmaster feel threatened. You will also have a better chance if you use your company email as compared to using a free provider email. Do not use a lot of words, remain precise and to the point.


Social Media In SEO

The Role Of Social Media In SEO Today

Times have changed dramatically in regard to the way that people are able to optimize their websites to be ranked on the search engines. In the not so recent past, it was possible to put a website up on the Internet, and by simply having unique content on each of the pages of your website, it was possible to easily rank for profitable keyword terms. Due to the massive amounts of competition that has risen in recent years, with so many people learning more about search engine optimization, people have to take things to a higher level when it comes to ranking high on the search engines, and part of their strategies must involve social media. You have more than likely created a Facebook or Twitter account, and have seen how easy it is to generate hundreds of followers for any given niche that you enter into. Social media signals are more important than ever before because the algorithms that the search engines are creating are always looking for social proof that the content you have created is something that people actually like to share. Let’s look a little more in depth at the role of social media in SEO today so that you can take advantage of what these social media platforms can do for you and your business.

How To Use Social Media To Improve Your Rankings

The first step that anyone should take when trying to rank for difficult keywords, or even longtail keywords that can generate consistent traffic, is to get social media signals that will help people rank on the search engines. By making a regular post or two every day, and doing “like” campaigns to build up your followers, you can start to see definite changes in your rankings. The more links that you have back from social media sites, the more social proof there will be for the search engine algorithms to consider when properly ranking your website. Sometimes individual pages will rank better than the main site itself which is why posting on your blog or website on a regular basis is so important. The more links that you build back to these pages, as well as those that come from social media platforms, the higher your rankings are going to be.

Social Media Advertising For Profit

An easier way to take advantage of the popularity of social media is to utilize the advertising platforms that some of these social media sites actually provide. One of the most popular is Facebook, a social media site that has over 1 billion users, allowing you to connect with people that will be extremely interested in the products or services that you have to offer. Top SEO Brisbane added; the advertisements are triggered by what people post on their Facebook page, and therefore relevancy will be very high. This will give you the best possible chance of tapping into this social media giant, helping you to earn more money with your business this year.

As you can see, social media plays a large role in every business’s ability to not only rank on the search engines, but to also be found through the advertising platforms that everyone can use. Search engine optimization, however, is really the key to affordable consistent traffic and getting links back from these social platforms can help you reach page 1 of the rankings for any particular niche you are in, taking your SEO efforts to the next level.


New Mobile Algorithm

Google Announces The Launch Of New Mobile Algorithm

It was always expected to happen but it finally happened in the year 2014. This is the year when mobile traffic took over desktop traffic on Internet. Google has always said that it takes mobile friendliness into account while ranking a web page is on its search engine but it was not such a big ranking factor. The previous algorithm for mobile was launched in the year 2013 when the search engine launched its mobile ranking demotion algorithm.

This new algorithm is an extension of that particular algorithm. However, Google has never been so forthcoming about any upcoming algorithm as this one. Many Webmasters are of the opinion that this algorithm is going to make significant changes in the search engines. It is also important to note here that this algorithm is going to affect results only in the mobile search results and it is going to be launched on Apple 21, 2015.

The April 2015 update; Google is also making some other changes in its mobile results. It will now start including and ranking content from various mobile apps that are present in the android store. However, mobile app rankings will be available only for the mobile search results and only to those who are signed in and have that app installed.

As far as the mobile friendly algorithm is concerned, it is going to take into account the mobile friendliness of the website. It is going to give a score to each website in terms of friendliness for mobiles. This factor is going to be a huge element in the overall calculation of the search engine results. Google has also provided Webmasters with a separate tool where they can check whether their website is mobile friendly or not. This change is being launched simultaneously all around the world and it will impact all the languages in which Google provides search.

Google has also issued separate mobile guidelines for Webmasters to optimize their website for mobile search results. Many studies conducted to study the conversion rates on mobile devices show that conversion rates are drastically lower as compared to desktop is. However, the mobile search share in the overall search market is increasing every day.

Google has said that it is launching this update to ensure that users are able to find high quality and relevant search results that are already optimized for their mobile devices. Many Webmasters are of the opinion that Google is making these changes to force webmasters to make their websites mobile friendly as more people start using mobile for search.


SEO Tips and Strategies

Best SEO Tips And Strategies

SEO has become an integral part of an effective marketing mix for just about any business. If you currently own and operate a business, you must be utilizing effective SEO tips and strategies. In this article, we will be discussing some of the best SEO tips that you should implement right now as recommended by Top SEO Brisbane.

Top SEO Tips And Strategies:

1. Quality Content.

The number one thing that you must be doing in today’s marketplace is creating quality content for your targeted audience. You need to be creating quality content that people want to read and look at. This will ensure that you retain your audience for longer periods of time and will ultimately reflect in your search engines rankings. The search engines want to know that if they send someone to your website, it is both; relevant and quality. If you are creating content specifically for search engine algorithms, you are going to fail, and your rankings will likely suffer as a direct result. If you have trouble creating your quality content, consider hiring a content provider or writer.

2. Social Media.

Another effective SEO tip that you should be utilizing and implementing is an effective social media approach. Social media has never been more important to SEO than it is now. Search engines are using social media as an indicator to the most relevant and quality businesses and websites on the Internet. If you have a powerful and big social media presence, you are going to see your search engine rankings reflect it, as well. This is because the algorithms are taking a look at the amount of followers, likes, and everything that you have related to social media and assuming that your content is relevant if people are talking about you, your website, or your business. If you are not already utilizing social media linked to your businesses website, you need to do so now.

3. Video Marketing.

Another thing that is extremely valuable and effective – particular for Google rankings is video marketing. The reason Google loves videos is because Google owns YouTube. Therefore, they love to promote their videos. If you want to rank very well for particular keywords, you may have less competition if you try to rank for them with video. Not to mention, people love watching videos. In fact, over 65% of people get through 3/4 of a video before stopping it. The same cannot be said about written articles. This will help increase the amount of traffic you get to your website, and it will also increase the amount of time that people spend on your website if you embed videos onto it.

As you can see, there are some quality SEO tips and strategies that you should be implementing today. If you are a business owner and website owner, it is imperative that you do everything that you can possible to try to increase your SEO rankings. Increasing your rankings doesn’t have to be difficult. Follow the tips above for the best results.