Joomla Vs WordPress?

Thanks to content management systems, creating a beautiful and professional-looking website has never been easier. Two of the top choices on the market are Joomla and WordPress. Both platforms have their respective advantages and disadvantages. They also have plenty of similarities, making it difficult to choose which one to use for your web design. To help you come up with an informed decision, here are some of the most important things you need to know about each content management system.

WordPress

Clearly, WordPress is the king of content managements systems, at least when it comes to popularity. Even some of the biggest brands in the world use this platform for their website. Although widely known as a blogging platform, web designit’s important to learn that you can make virtually any website using WordPress. It’s totally free, and you benefit from an extremely large community of developers and supporters that are always ready to lend a helping hand.

The primary advantage to using WordPress is ease of use. Everything is just so intuitive. The dashboard is extremely simple, allowing you to understand the different functionalities quickly. One of the first things you may want to change is the overall look and feel of your website. This can be done by heaving over to the themes tab. WordPress has a ton of free and paid themes, which means you can surely find one that suits your taste.

WordPress also has a vast collection of plugins, adding all sorts of functionality to your website. However, many are not updated, which can present security issues. Editing also requires a bit of know-how in PHP, CSS, and HTML. This slight learning curve may turn off some beginners.

Joomla

Joomla is an extremely versatile content management system that allows you to build different kinds of websites. Whether it’s for business, government, school or non-profit, you can create the right kind of website for your needs.web design Joomla trails WordPress regarding popularity, but this shouldn’t be used as an excuse not to check out this incredible platform.

While posting content, changing templates and installing extensions are very simple in Joomla, many do not like the complexity of its structure. The interface isn’t very intuitive, and it takes a little getting used to. Making edits to existing posts, in particular, can be an annoying experience. But these are rather small issues, especially when considering the unique features found in the content management system.

Just like WordPress, there are countless extensions available in Joomla. You can also add different kinds of modules, improving the look and functionality of your website. The system is very simple to update, although you have to manage the security of your website. It also comes with advanced administration features that make customizations simple to do.

Conclusion

WordPress is the most popular choice for a reason. It has the edge over Joomla especially when it comes to functionality and ease of use. But this isn’t to say that Joomla must be avoided. If you’re looking for a bit of complexity, then it proves to be an excellent choice. In the end, it all boils down to the kind of website you want and your personal preference. Regardless of what you go for, you can rest assured knowing you’re using a reliable content management system.


Digital Marketing Agency

Whether you are a recent start-up or a well-established corporation, you will at some point realize you too need the services of a qualified local digital marketing agency to further your opportunities. Choosing the right agency for your specific needs is as important a task as it is a daunting choice — with all the specialist agencies we have today.

To make these choices a little easier, here are some good questions to prepare for interviewing any prospective companies. Review these questions before you begin your search so you have a better idea of what the digital marketing agency you need will look like.

1) “What industries do you have experience working with?”

Every industry has specific methods and techniques that take plenty of experience to speak even of; you will want to find an agency that has worked in the same industries like yours. This will give them the specialized techniques and know-how to attract your unique demographic.

2) “How will you update us on our growth?”

It may sound like a simple question, but it is essential to understanding the progress of your campaign, and what local digital marketing agencyyour investment is buying you. Depending on the size of the project and other campaign details you will want to be kept updated weekly or monthly with measurable reports on the progress being made.
When it comes time to counting the costs of advancement, these weekly and monthly reports will be crucial to deciding which methods are working and which need to be dropped.

3) “What activities are included in your agency’s onboarding process?”

This is a rookie mistake some agencies make when they begin or launch a campaign without a firmly established onboarding process. This can lead to kicking off a misguided campaign which will cost your campaign time, if not valuable resources.

Be sure that these elements and more specialized activities are included in the onboarding process of any agencies you are considering.

-Preliminary meetings — to define the general goals, structures and related ideas to the arrangement.

-Full Project Analysis — to review the competition, demographic as well as the current position of the company in the industry.

-Refining Plans — The pre-established goals are considered by the current position of the company and the best campaign to achieving these goals is plotted.

-Presentation — the details of the campaign are explained to key members of the business.

4) “How will our account be managed?”

The way the account and campaign are structured and managed is essential to the overall success of the venture. The agency you work with should assign an Account Manager or Program Manager to handle your project.
This is important to make sure that you are not left with the responsibilities of this crucial player. This will also improve the communications throughout the project, if you know who to take your questions, comments, and doubts too.

5 “Can you show us what you have done for others, like us, in the past?”

A qualified team of professionals will have no hesitation to whip out a glowing list of industries with needs very similar to yours who they assisted in achieving company goals. Take it to the next step and get the details. What were the problems you faced? How did you circumvent these difficulties?

Again there should be no hesitation when answering these questions. After all, this is their business, and they should know it inside and out.


What Is A Digital Marketing Agency

By Australian Digital Marketing Agency eSavvyMarketing:

At face value it seems like a digital marketing agency is mainly focused on SEO. In reality this couldn’t be further from the truth, because SEO is merely one element of our foundation. As an agency that prides itself on giving our clients more than they expect, here is a small tutorial on how far we can take your business.

It Starts With Web Development

One of the first things we are going to establish is a web development plan. Depending on the type of business you are running and the niche you are in, we will design a website tailor made for your needs. It will look great, navigate with ease and it will respond to all the necessary mobile and desktop platforms. Consider it the base of your operation and most of the marketing strategies are going to draw attention to this base, and hopefully lead to high conversion rates.

In addition to designing the site, we will also add valuable content. With so many sites popping up on a daily basis, it’s not just enough to post good content that will captivate users. You are going to need the best content from the best writers if you want viral articles flooding social media pages. Great content is also mandatory for SEO purposes, given that keywords and phrases play such a huge role.

In other words, we will research the keywords, use the best writers available and post targeted content that will inspire online shoppers to support your business. But if you think this is where our services stop, think again.

When the site is completed and the content has been posted we start to use other SEO tactics, such as link building. The reason why SEO is such a strong focus is because ranking on the first page means more organic traffic, and everyone knows organic traffic has much better conversion rates.

Search Engine Marketing
Search Engine Marketing or Pay Per Click Advertising  is mostly a strategy used on Google Adwords and Facebook Ads. Choosing the right keywords are very important here, seeing as we’ll be bidding for ad space on search engine pages. It’s also important to stay within the budget and use specific keywords. The content we post on the site along with the design is going to support our bid for very influential space, which is why everything needs to be perfect.

Social Media Marketing

At this moment in time a business cannot afford to be without social media profiles. They are used to connect with clients on a more personal level and allow a quick way to spread information. As a full service digital marketing agency we will make sure that you’ll have these important profiles. With your active profile you are going to reach a lot more people a lot quicker than you think.

There is also the matter of YouTube marketing, which falls into the same category as social media. As video marketing continues to gradually change the world of advertising and YouTube’s determination to become the new television, we are already one step ahead.

With our services you’ll get a channel and the necessary exploitation to grow that channel. Unfortunately your videos will still be competing against a million others, but that is where our expertise come in handy. We won’t rest until your traffic is growing in significant numbers.

Conversion And Traffic Analysis

There is no need to get technical when it comes to conversion and traffic analysis, because it will only take up unnecessary space and bore you. All you need to know is that we use detailed reports to see what works and what doesn’t work. We also use these reports to build an effective digital marketing plan.

In business you want to know who your customers are and where they are coming from. More importantly, you want to know what motives them to spend money. With this information we are in a better position to run targeted campaigns. We will also be driving traffic to the site through various other means and popular social platforms.

The reason why Google is considered the online advertising king of the internet is mainly because they pay attention to user habits.

Lead Generation

If there is one thing that isn’t lacking on the internet, it’s noise. Websites have so many videos, banners and pop-ups these days that users are literally turning a blind eye. Lead generation is also the part of digital marketing that is constantly changing due to the variety of tactics in use.

Our job is to find effective ways to grab user attention. After grabbing user attention we lead them down a safe pipeline where the product or service can be pitched without all the noise. Most professionals will agree that this is one of the toughest elements to overcome, because users get tired of ending up in strange places by following fake links.

Our agency always welcomes a challenge and lead generation difficulties haven’t beaten us yet.

Branding

There is a certain power that comes with branding and you’ll be hard-pressed to find an individual that doesn’t take at least one brand personally. Whether it’s clothes, car or computers, it’s ultimately the brand of the business that seals the deal.

As you can expect from us, we’ll be handling your branding campaign as well. You need to make yourself unique in an ocean of competition and we are the ones to help you achieve that. We’ll give your customers a brand they can fall in love with and rely on.

Reputation Management

Then of course there is the dreaded reputation management that’s always biting at the back. If you take into consideration that about 80% of online shoppers search for reviews before they even think about buying anything, it’s crucial to keep your reputation healthy in the eyes of the public.

Once again, this is where our expertise shine trough. We’ll handle your reputation as if it’s our own, whether it’s on social media pages or customer review sites.

The Option Of Doing It Yourself

There are no rules that say you cannot attempt to master all of these services yourself. In fact, there are individuals who are trying at this very moment to understand the complexities and how they connect to each other. Unfortunately it’s going to require a lot of time and more than just enough energy.

Given that the internet is an entity that will never stop changing, you might want to consider investing in professionals like us. A tactic that worked two months ago might not be effective anymore, but will you be aware of this? More importantly, will you be able to spot the changes as they come? Search engine algorithms are always evolving and it affects everything else around it. Do you really want to be left in the dark?

The Point Of It All

We didn’t just list these services in order to provide clarity to all our potential clients in regards to what we do. We also wanted to elaborate why a good digital marketing agency is so much more than just SEO tactics.

When you decide to invest in our services you’ll be utilizing the expertise of people with great experience. You’ll be conversing with people who always stay on top of new trends and adapt where necessary. Your investment will be returned in so many ways that you won’t be able to count them.

You may have come across digital marketing companies that just specialize in SEO. We specialize in getting the job done for you; whatever that takes!

Give us a call on 1300 885 487 for a personal consultation with company CEO Andrew Riedel


Google Penalty Recovery Strategies

How To Recover From a Google Penalty

If you operate an online business, you will agree that search engine traffic is very important. However, it is not easy to get Google ranking as it was a few years ago. This is the main reason you will find SEO managers pushing their techniques to the limit and as a result they get their sites penalized for not following Google’s guidelines.

If you own a website that has received a penalty from Google, you should not through it way. You should not give up on it, not just yet. There are a number of ways you can use to recover your site. Read further and get the best technique that works best for you. You will be able to recover your previous ranking and traffic by the penalty recovery expert suggestions:

The first thing you should look for is why you were penalized. If you notice your traffic is reducing you should get to the bottom of it. There are two common penalties you can get from Google:

1. Manual penalty – you should go to Goggle Webmaster Tools and check your site of manual penalty. You should be looking for new notification – a good example is if you find unnatural links with your site. If there are no new messages with GWT, you should go further and deeper to determine why your traffic dropped.

2. Algorithmic penalty – to determine the algorithmic penalty you have received, you have to correlate the time of the penalty and when Goggle released a new update. You should visit their site to get their algorithm change history.

Whether you suffered an algorithmic or manual penalty, you will have to identify your website backlinks that made your ranking and traffic to drop. After identifying them, you should try your best and remove them. You can disavow the ones you can’t remove. Here is how you can do this.

The first thing you should do is to go to Google Webmaster Tools and download all the backlinks that Google recognizes. You can then import them to your favorite SEO tool. You will be able to get insights and SEO information for all the links. It is recommended to use an SEO tool that you are well familiar with. However, you should avoid tools that make a promise to identify low-quality links automatically.

You should look for backlinks that are do-follow – this is all the links that pass the PageRank. Matt Cutts has made it very clear, Google ignores all the backlinks with no-follow attribute. You should manually verify all the backlinks and identify the bad ones – you will notice most of them come from blog comments.

If you have receives a Google Penguin Update, you should analyze your anchor text distribution. This is a penalty that is incurred by websites with over-optimized keywords. There is no exact way to keep your website safe, but you should try to keep it as natural as possible. If anyone wants to link you, they will use your name or your official URL – if you have many backlinks, you should contact your webmaster and edit your anchor text.

If you are sure that there is a link that is making your Google ranking to drop, you should get rid of it. You should create an email request for them to remove the link. You should be as polite as possible and do not a use a tone that would make the webmaster feel threatened. You will also have a better chance if you use your company email as compared to using a free provider email. Do not use a lot of words, remain precise and to the point.


Social Media In SEO

The Role Of Social Media In SEO Today

Times have changed dramatically in regard to the way that people are able to optimize their websites to be ranked on the search engines. In the not so recent past, it was possible to put a website up on the Internet, and by simply having unique content on each of the pages of your website, it was possible to easily rank for profitable keyword terms. Due to the massive amounts of competition that has risen in recent years, with so many people learning more about search engine optimization, people have to take things to a higher level when it comes to ranking high on the search engines, and part of their strategies must involve social media. You have more than likely created a Facebook or Twitter account, and have seen how easy it is to generate hundreds of followers for any given niche that you enter into. Social media signals are more important than ever before because the algorithms that the search engines are creating are always looking for social proof that the content you have created is something that people actually like to share. Let’s look a little more in depth at the role of social media in SEO today so that you can take advantage of what these social media platforms can do for you and your business.

How To Use Social Media To Improve Your Rankings

The first step that anyone should take when trying to rank for difficult keywords, or even longtail keywords that can generate consistent traffic, is to get social media signals that will help people rank on the search engines. By making a regular post or two every day, and doing “like” campaigns to build up your followers, you can start to see definite changes in your rankings. The more links that you have back from social media sites, the more social proof there will be for the search engine algorithms to consider when properly ranking your website. Sometimes individual pages will rank better than the main site itself which is why posting on your blog or website on a regular basis is so important. The more links that you build back to these pages, as well as those that come from social media platforms, the higher your rankings are going to be.

Social Media Advertising For Profit

An easier way to take advantage of the popularity of social media is to utilize the advertising platforms that some of these social media sites actually provide. One of the most popular is Facebook, a social media site that has over 1 billion users, allowing you to connect with people that will be extremely interested in the products or services that you have to offer. Top SEO Brisbane added; the advertisements are triggered by what people post on their Facebook page, and therefore relevancy will be very high. This will give you the best possible chance of tapping into this social media giant, helping you to earn more money with your business this year.

As you can see, social media plays a large role in every business’s ability to not only rank on the search engines, but to also be found through the advertising platforms that everyone can use. Search engine optimization, however, is really the key to affordable consistent traffic and getting links back from these social platforms can help you reach page 1 of the rankings for any particular niche you are in, taking your SEO efforts to the next level.


New Mobile Algorithm

Google Announces The Launch Of New Mobile Algorithm

It was always expected to happen but it finally happened in the year 2014. This is the year when mobile traffic took over desktop traffic on Internet. Google has always said that it takes mobile friendliness into account while ranking a web page is on its search engine but it was not such a big ranking factor. The previous algorithm for mobile was launched in the year 2013 when the search engine launched its mobile ranking demotion algorithm.

This new algorithm is an extension of that particular algorithm. However, Google has never been so forthcoming about any upcoming algorithm as this one. Many Webmasters are of the opinion that this algorithm is going to make significant changes in the search engines. It is also important to note here that this algorithm is going to affect results only in the mobile search results and it is going to be launched on Apple 21, 2015.

The April 2015 update; Google is also making some other changes in its mobile results. It will now start including and ranking content from various mobile apps that are present in the android store. However, mobile app rankings will be available only for the mobile search results and only to those who are signed in and have that app installed.

As far as the mobile friendly algorithm is concerned, it is going to take into account the mobile friendliness of the website. It is going to give a score to each website in terms of friendliness for mobiles. This factor is going to be a huge element in the overall calculation of the search engine results. Google has also provided Webmasters with a separate tool where they can check whether their website is mobile friendly or not. This change is being launched simultaneously all around the world and it will impact all the languages in which Google provides search.

Google has also issued separate mobile guidelines for Webmasters to optimize their website for mobile search results. Many studies conducted to study the conversion rates on mobile devices show that conversion rates are drastically lower as compared to desktop is. However, the mobile search share in the overall search market is increasing every day.

Google has said that it is launching this update to ensure that users are able to find high quality and relevant search results that are already optimized for their mobile devices. Many Webmasters are of the opinion that Google is making these changes to force webmasters to make their websites mobile friendly as more people start using mobile for search.


SEO Tips and Strategies

Best SEO Tips And Strategies

SEO has become an integral part of an effective marketing mix for just about any business. If you currently own and operate a business, you must be utilizing effective SEO tips and strategies. In this article, we will be discussing some of the best SEO tips that you should implement right now as recommended by Top SEO Brisbane.

Top SEO Tips And Strategies:

1. Quality Content.

The number one thing that you must be doing in today’s marketplace is creating quality content for your targeted audience. You need to be creating quality content that people want to read and look at. This will ensure that you retain your audience for longer periods of time and will ultimately reflect in your search engines rankings. The search engines want to know that if they send someone to your website, it is both; relevant and quality. If you are creating content specifically for search engine algorithms, you are going to fail, and your rankings will likely suffer as a direct result. If you have trouble creating your quality content, consider hiring a content provider or writer.

2. Social Media.

Another effective SEO tip that you should be utilizing and implementing is an effective social media approach. Social media has never been more important to SEO than it is now. Search engines are using social media as an indicator to the most relevant and quality businesses and websites on the Internet. If you have a powerful and big social media presence, you are going to see your search engine rankings reflect it, as well. This is because the algorithms are taking a look at the amount of followers, likes, and everything that you have related to social media and assuming that your content is relevant if people are talking about you, your website, or your business. If you are not already utilizing social media linked to your businesses website, you need to do so now.

3. Video Marketing.

Another thing that is extremely valuable and effective – particular for Google rankings is video marketing. The reason Google loves videos is because Google owns YouTube. Therefore, they love to promote their videos. If you want to rank very well for particular keywords, you may have less competition if you try to rank for them with video. Not to mention, people love watching videos. In fact, over 65% of people get through 3/4 of a video before stopping it. The same cannot be said about written articles. This will help increase the amount of traffic you get to your website, and it will also increase the amount of time that people spend on your website if you embed videos onto it.

As you can see, there are some quality SEO tips and strategies that you should be implementing today. If you are a business owner and website owner, it is imperative that you do everything that you can possible to try to increase your SEO rankings. Increasing your rankings doesn’t have to be difficult. Follow the tips above for the best results.


Web Design And Brand Identity

Generally when a company is looking to grow their brand, they need to have a website to make this possible. The problem is people do not always have a web designer working for them and this makes it difficult for them to understand how this will help them grow their brand. This is when people should learn about the benefits of using a proper web design to help with their brand identity.

Proper placement of the name and logo on the website is the first thing people will find with the proper web design. Normally people do not think about this according to brand identity and web design company Top SEO Brisbane but with the proper placement of the name on the website it is easier to know what the website is about and even what company is promoting the website. This will stick in the minds of the visitors and help them recall the company and the website.

Advertising is another thing people will find with the proper web design. A properly designed website often means people will have an easier time getting ranked in the search engines. When people are getting their website ranked in the search engines, it means people from all over the world are being exposed to the business and the great benefits if offers for people.

Typically a properly designed website allows people to get the right impression of the company. For example, a company that is selling used cars would not have to have pictures of mechanics working on the cars. This would give the visitors the impression that all the cars the company sells needs to be worked on right away. So people would want to have a picture that is going to give the right impression of people being happy in their vehicle and knowing they are going to be happy driving their new vehicle off of the lot.

Having a company and having to build a brand name is a lot more difficult than what people think. However, people need to make sure they know about the benefits of using a properly designed website to help them in building their brand. By knowing this information, people will have the proper pictures posted, not have to pay as much in advertising, but also have a catchy idea and logo that is going to stick out in the minds of people as they are looking for the products the company offers.